With 2016 now out of the way, many businesses will throw themselves into the year with their creative hats on, wanting to go into the year with a fresh attitude and look. Being the busiest time for website redesigns here at Ivy Marketing, we regard the few months of the year as our favourites, given the [...]
As an ecommerce business, your website is undeniably and above all else your biggest asset. As your primary selling tool, it must be a perfect representation of your business, incorporate a modern design and make the customer journey to purchasing your product/service a true breeze. Looking for ways to maximise sales on your site? Here are [...]
Having come a long way from stealing the Wi-Fi at Starbucks in Cardiff Bay, Ivy Marketing has enjoyed a tremendous year; helping all types of clients achieve their online marketing goals and visions. With 2016 drawing to a close, we would like to take this opportunity to reflect on our amazing first few months in [...]
With Black Friday just around the corner you will have put some thought into how your business can make the most of the spendathon; creating brand awareness, encouraging more web traffic and ultimately acquire customers. At Ivy Marketing we have been working with many clients in order to optimise on the marketing opportunities Black Friday boasts. [...]
Over the past few days we have been consumed by Marmitegate, the latest Brexit price war to unfold on Twitter. Suppliers, Unilever, a European based company, increased their wholesale costs by 10% as a result of the continuous weakening of the Pound against the Euro. News spread quickly of Tesco's refusal to pay the increase, [...]
All has been pretty quiet on the Google front of late, with the search community poised, waiting to learn the next major shift in SEO. While SERP layouts and mobile tweaks have alerted the way we build and manage websites, significant Penguin and Panda updates have started to feel like a thing of the past. [...]
While many believe social media to be a platform for procrastination, in business being active online is paramount, keeping existing and potential clients informed of your services. Being utilised to support the sales pipeline social media is also about encouraging brand awareness, gathering intrigue online through your business' personality. At Ivy Marketing we see our fair [...]
As writers it is only fitting that we host our own blog section, keeping clients and fellow writers up to date with our thoughts, opinions and killer marketing theories. With the launch of our website we have created a home for our creative tips, tricks and company updates to reside, with its design specifically intended [...]
