Managing your social media accounts can be a daunting task, especially if you are new to social media marketing. While finding the topics, images and audiences to work with needs thought, so does the time in which you circulate your content.
However, knowing the best time to post on social media can make the difference between one click and a hundred. Whilst it is easy to guess or choose a specific time, it is more effective to dig deeper into your audience and their behaviour, treating each social channel separately.
Below we’ve discussed each major network, and what research suggests to be the best times to post on social media:
Best times to post on Facebook
Due to its 1.18 billion monthly active users, Facebook is regarded as the King of social media. Although, with the changing Facebook algorithm, it’s increasingly difficult to get your organic posts in front of each eye you want them to be seen by. Of course, this leads brands to be more strategic with what time of the day they choose to post on the site. Facebook is certainly an active spot every day of the week, whilst others have fewer active days. It is for this reason that Facebook is kind of hard to get wrong when deciding on a time to post.
However, there are a few notable times, days and patterns which could give your business the upper hand. Some research has shown the following:
- Thursday and Friday is said to be the best day to post on Facebook.
- 1:00-3:00pm is the most active time on both days.
- The closer it gets to the weekend; the more people check out and check into Facebook.
Best times to post on Instagram
Data has shown that by the end of the year, more than 70% of brands will be on Instagram. Overall, this means that more companies are expected to be actively posting on Instagram than Twitter (67.2%). Even though brands are moving to Instagram, it’s important what a company posts to their profile first. Additionally, knowing the best times to post to Instagram could potentially make a difference to your marketing success rate. Some of the most important things to consider whilst posting to Instagram are:
- Monday is the strongest day to post in Instagram, due to it being the most engaging day out of the week.
- 3:00-4:00pm is the most optimal time to post.
- This time is mainly due to companies being online, ultimately stirring interaction.
Best times to post on Pinterest
Pinterest is regarded as one of the most unique social media platforms. This is due to its relatability and content. Overall, this network has over 100 million active pinners, and its content usually has a longer lifespan than other social media networks.
Out of each social network, Pinterest has the most unusual suggested times. There’s little data suggesting to post on Pinterest during normal workday hours, mainly because it is seen as more of a relaxation network. Here’s a deeper insight into the best times to post on Pinterest:
- Saturday is the highest recommended day to post.
- 8:00-11:00pm on Saturday are the most optimal posting times.
- These recommended times are mainly due to Pinterest being considered as a relaxation network, where its users sit back and pin.
Best times to post on Twitter
At the moment, Twitter is one of the fastest ways businesses communicate with customers via social media. In fact, research has shown that 34.5% of customers prefer social media as a point of contact.
As well as the networks above, it’s important to know the best times to Tweet. To optimise your maximum audience potential each day, here are a few interesting facts about the best times to post on Twitter:
- Monday-Friday is the highest recommended days to Tweet.
- It’s best to post any weekday from 12:00-6:00pm.
- These times are recommended due to click-through rates being higher during weekdays and work hours.
However, there is no set-in-stone minute of the hour to reach the best audience or get the most engagement. Of course, this is due to social media content and audiences being interchangeable for each industry or business. With regards to this, we at Ivy recommend every business/company beginning their social media marketing process with these times. Then, when it becomes clear what works and what doesn’t, you can play with the timings and cater posts to what works best for you.
Do you require any social media support for your company? As well as offering content marketing support, we at Ivy marketing specialise in social media management. Be sure to contact us today for all of your digital needs.