As an ecommerce business, your website is undeniably and above all else your biggest asset. As your primary selling tool, it must be a perfect representation of your business, incorporate a modern design and make the customer journey to purchasing your product/service a true breeze.
Looking for ways to maximise sales on your site? Here are our top tips for ecommerce websites.
Think about your brand identity
First thing’s first is to know your brand identity inside out. This means fully defining your company, your service or product and what your ecommerce website hopes to deliver to customers. Your brand identity needs to me immediately obvious on the homepage and throughout the consecutive pages of your website, with your customers immediately being able to familiarise themselves with who you are, what you do and how you can help them. As we said in the intro, your website is your biggest asset – so make sure you’re shouting loudly, proudly and most importantly – clearly about what product or service you offer.
Invest in your photography
Again, as an ecommerce business your website is your primary selling tool. This means that the visual aspect of your website is utterly crucial. Whether you’re selling products or a service, investing in your photography is essential for the success of your business. High quality photography which showcases your products in a great light, highlights the specific detail and makes what you’re offering look attractive will be a huge asset when attempting to convert customers, and could have a significant impact on your sales.
User journey is everything
Though it’s tempting to go for the flashiest web design with all the tips and tricks embedded, user journey categorically has to be at the forefront of your mind when thinking about your website. Is it easy for customers to figure out what you offer? Are the products easy to find? Can you check out and purchase easily? Are your contact details and social media channels easy to find? A seamless, straightforward and stress free user journey is a huge catalyst for conversions – so make sure you get it right.
Educate yourself on digital marketing
It isn’t enough to have a stunning website with a seamless user journey and impeccable brand identity and assume that customers will come to you. As an ecommerce business, digital marketing is absolutely everything and is truly exponential for helping your business grow.
We recommend doing the following:
- Educate yourself on SEO
- Engage with your customers on social media platforms
- Create useful and informative blog content surrounding your field
- Invest in paid advertising opportunities through Google AdWords and other PPC platforms.
Investing money in high quality digital marketing is essential for ecommerce growth.
Get in touch with us today to learn what we can do for you and how together, we can ensure ecommerce success for your business.